About New Roads

Buiilt by Drivers,
for Drivers

New Roads was started by drivers, for drivers. Born from countless late nights and long weekends lost in a web of planning tabs — clicking through Google Street View, plotting points on clunky mapping tools, cross-referencing obscure forums and old blog posts. We hunted for the perfect corners, the right surface, the unforgettable vistas. We checked hotel reviews just to ensure safe parking for cars we’ve poured our souls into. And still, we’d often drive right past automotive mecca, unaware it was just over the next ridge.

It was exhausting. And exhilarating. And we knew there had to be a better way.

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So We Built It.

New Roads is a revolutionary AI-powered road trip planner designed to take the guesswork out of planning and bring the thrill back into driving. It’s for everyone — from supercar owners to weekend warriors, from seasoned road-trippers to those who’ve never taken the long way home. Our mission is simple: to make unforgettable road trips accessible to all, no matter your wheels or your level of experience.

We combine cutting-edge artificial intelligence with carefully curated data sets to craft hyper-personalised road trip itineraries based on your preferences — including vehicle type, road surface, scenery, trip length, time of year, accommodation style, and even your appetite. Our platform is powered by AI, driven by community — constantly learning, evolving, and growing with every journey shared.

But this isn’t just about logistics. It’s about rediscovering the soul of the road. The moment the engine note hits just right. The switchback that turns into poetry. The café tucked away on a B-road. The kind of travel that doesn’t just get you there — it moves you.

We call it Beyond the Map

Because great drives don’t come from directions — they come from discovery. So whether you’re chasing the horizon in a vintage GT or carving coastal corners in a silent EV, New Roads is your co-pilot in the pursuit of the perfect drive.

So go drive. Plan a trip of a lifetime. Find a new road for a Sunday drive. It doesn’t matter. Just have fun and find some new roads.

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The Team

Steve, Sian, Henry and Erin are the current team behind New Roads. Husband and wife duo Steve and Sian founded the business after many road trips and hours spent planning them. Henry, a good friend and investor in New Roads is the driving force behind our marketing strategy. Erin, fellow petrolhead who we meet after a chance introduce a spirited drive down a runway, is our superb social media expert. Together we have fun working on a subject that we’re all passionate about whilst building a business that can change the way everyone plans road trips.

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