Where passion Meets POtential
New Roads was born out of a simple frustration — that planning a truly great road trip takes too long, requires too many tools, and still leaves too much to chance. But behind that frustration was something more powerful: an opportunity. An untapped market at the intersection of technology, automotive passion, and experiential travel.
We’re not just another travel planner. We’re building a platform that speaks directly to a fast-growing, underserved global audience: drivers who value experience over efficiency, and journeys over destinations. With our AI-driven, fully customisable itinerary engine, we’re redefining how people plan road trips — from supercar enthusiasts to digital nomads, classic car tourers to EV explorers.
Why Invest in New Roads?
First Mover Advantage
No other platform offers true route generation paired with real-time accommodation, dining, and POI recommendations — all delivered through an intuitive, chat-based interface.
Growing market appetite
Demand for experiential, IRL travel continues to rise, with road trips leading the charge in post-pandemic travel trends.
Diversified revenue model
Subscription-based access, affiliate partnerships, branded merchandise, and B2B licensing create multiple streams for sustainable growth.
Founders with traction
Built by two proven entrepreneurs with a deep love of driving and a strong track record in tech and brand-building.
Scalable, global ambition
Our UK launch is just the beginning. The long-term roadmap includes international expansion, community-driven content, and AI agents for group travel, car clubs, and even automotive brands.
Want to be part of the Journey?
Investor Enquiry
If you are Interested in becoming a investor with New Roads, please complete the form and someone from our Investor Relations team will be in touch.
